In his film and video installations Marko Schiefelbein analyzes the language and images of the advertising industry to extract its impact during the process of the construction and reproduction of identity in our consumer society.

Using re-translations, modified re-enactments and linking new correlations that are mainly sourced from found-footage, he confronts us with characters whose identities are located in a fight between self-determination and heteronomy forced by consumerism and advertisement.

His works were shown in various exhibitions and video art festivals internationally, such as Rencontres Internationales Palais de Tokyo (2012), International Media Art Biennale Wroclaw (2013), Kurzfilmtage Oberhausen (2015), AMNUA Art Museum Nanjing (2014), Colombo Art Biennale (2014), Microware New Media Art Festival Hong Kong (2013), New Media Art Festival Seoul (2013), Changwon Biennale (2018), National Gallery Indonesia (2015), Museo Oscar Niemeyer Curitiba (2013), Yogyakarta Ark Gallery (2014), Transart Triennale Berlin (2016), Block Museum of Art Chicago (2016) and Württembergischer Kunstverein Stuttgart (2010).